5 Classic Ways to Build Your Email List Email marketing is, in our humble opinion, vastly underrated. There are many platforms you can use to manage your email marketing, but everything starts with building your list. Email marketing is great because you have a direct window to people who want to hear from you, you have an asset that you own – that can’t be taken away from you and isn’t at the whym of some third party, and with advancements in technology you have the power to segment, analyse and automate like never before. In today’s post we’ll be focusing on some of the basics of how to build your email list. There are many other strategies, but these are all both simple and effective. Ask people to share your emails. You’ve gone to all the trouble of writing and sending your email, wouldn’t it be great if it can be read by more than one person! If people like what they read and you ask them nicely, it’s not uncommon for you to get a decent percentage of readers forwarding on your emails. Give something in return. Give your audience a reason to sign up to your email list. This is often in the form of a branded PDF – something that will deliver real value to readers, and let them know about your brand at the same time. Measure, measure, measure. Then measure some more. The signup process on your website where you push your audience to subscribe is critical to your success. You should be constantly evolving your site to improve its performance. Capture in many places. You are not restricted to gathering emails in one place on your website. By identifying several different points in the user journey where you can capture emails, you both increase your chances to capture, and also allow yourself to customise your message to what you are interested in. Contests or events. Classic marketing 101. Create a buzz around something and get people excited and they’ll be much more likely to give up their email address. Make sure that you’re doing something targetted, if you give away an iPad, you might get lots of people signing up, but are they all really your potential customers?