Maeden
OVERVIEW
Maeden has built a strong reputation in the industry for its dynamic conductors—recognized for their exceptional flexibility, softness, and durability. For decades, the company has specialized in the customized mass production of high-quality dynamic conductors. Through continuous innovation, Maeden enables its clients across industries—ranging from speakers and automotive to medical—to create meaningful product differentiation and discover new value and business opportunities from existing product lines.
Key Results
- LinkedIn Growth:
Grown professional network from 0 to 1,000+ connections - SEO Performance:
Global organic keywords increased from 1 to 756 (by Year 3)
24 keywords ranked in positions #1–3 in the U.S.
Website annual traffic grew from 208 to 44,000 (by Year 3)
WHAT CHANGES DID WE MAKE
LinkedIn & International SEO Strategy
Year 1: Establishing a Digital Presence
In response to pandemic-driven shifts, Maeden prioritized building its LinkedIn presence as the core of its online visibility and B2B lead generation. The initial focus was on laying the foundation for a scalable digital outreach and lead nurturing system.
Year 2: Building Search Visibility
To drive long-term inbound traffic and improve discoverability, Maeden launched its English SEO program. This phase focused on keyword research, strategic content planning, and restructuring the website architecture to support high-impact content creation.
Year 3: Content Expansion & Conversion Optimization
With a solid foundation in place, targeted landing pages were developed around high-potential keywords. Maeden published high-quality B2B SEO content to boost rankings, reinforce industry authority, and generate qualified inbound leads.
Year 4: Deep Optimization & Authority Building
As growth stabilized, the focus shifted to content volume and quality enhancement. Internal and external linking strategies were implemented to boost domain authority and topical relevance. Presence on high-trust platforms such as Wikipedia further strengthened the brand’s professional reputation.
Present: Ongoing Innovation & Adaptation
With AI and generative tools reshaping the landscape, Maeden continues to refine its content approach to stay competitive. LinkedIn content highlights real-world product applications, technical innovations, R&D achievements, and ESG initiatives—fostering deeper engagement with industry decision-makers.
WHAT CHANGES DID WE MAKE
Challenge: Limited Online Visibility in a Niche Technical Industry
Maeden operates in a highly technical and niche sector, where digital visibility and brand recognition still have significant room for growth. Historically, the company focused its marketing efforts on physical channels and existing customer relationships, with limited investment in online lead generation or content development. As a result, brand presence across digital platforms remained minimal—creating a gap in visibility during the early consideration stage, particularly when engaging with international markets and technically driven decision-makers. This limited Maeden’s ability to be shortlisted during vendor evaluation processes.
International Business Development Strategy & Impact
In the competitive and specialized world of high-end wire conductors, LinkedIn was not traditionally used by Maeden for business development, and the brand had virtually no existing network on the platform. Starting from scratch, we built a systematic LinkedIn strategy to gradually establish influence and generate business opportunities among targeted industry contacts.
Our approach included:
- Precise definition of target audience segments
- Optimization of the LinkedIn company page and personal profiles
- Funnel design for outreach and engagement
- Monthly batch invitations to qualified leads
- Multi-stage follow-up message scripting
- Automation of outreach via scheduling tools
- Consistent publishing of high-quality technical and brand-related content
Through this structured strategy, we helped Maeden reach previously inaccessible stakeholders in industries like aerospace and high-end footwear—successfully initiating conversations with heads of procurement, R&D, and engineering. Over time, this expanded the brand’s influence within its niche, opened new partnership channels, and strengthened its professional reputation in international markets.
| Key Results |
| Built from scratch: Successfully expanded a high-quality LinkedIn network to 1,000+ industry contacts |
| Conversation conversion rate: Achieved 28.75%, exceeding the LinkedIn average (5–20%) |
| Meeting generation rate: Reached 7.88%, effectively driving real business discussions and partnership opportunities |
WHAT CHANGES DID WE MAKE
SEO Strategy & Results
We developed an SEO-centered strategy supported by keyword tracking and comprehensive internal/external link building to steadily enhance brand visibility and organic website traffic. Through long-term content optimization and structural adjustments, we ensured the website was not only visible but also search engine–friendly.
Content Strategy
Utilizing professional keyword research tools like Ahrefs, we analyzed user intent and competitor performance to craft a robust SEO framework, which included:
- Systematically creating high-opportunity English landing pages targeting commercial keywords
- Supporting these with multiple auxiliary pages to increase topical depth and strengthen internal linking
- Optimizing key product pages with improved copy and CTAs to increase conversions and user engagement
Technical & Off-Page SEO
Each month, we conducted strategic link building by distributing optimized content to relevant blogs, forums, and media. This approach helped to:
- Boost the website’s overall domain authority and topic credibility
- Expand the exposure of high-quality content in search engine results
- Consistently accumulate high-value backlinks from third-party sources
The ultimate goal: to build an international website that combines deep content with strong search performance.
Performance Data
- Global Organic Keywords: Grew to 756 in 3 years
- Top 3 Keyword Rankings: 32 keywords globally
- US Market:
- Ranked for 608 keywords
- 24 keywords ranked in the top 3
- 204% growth in total ranked keywords between Year 2 and Year 3
| Global Ranking #1-3 Keywords | Global Total Ranking Keywords | US Ranking #1-3 Keywords | US Total Ranking Keywords | |
| Year 1 | 0 | 1 | 0 | 0 |
| Year 2 | 3 | 296 | 1 | 200 |
| Year 3 | 32 | 756 | 24 | 608 |
Website Traffic – Year 3 Key Results
Annual website traffic reached 44,000 sessions, representing over 21,000% growth compared to Year 1.
9,430 high-potential U.S. buyers were newly acquired that year — a growth of over 31,000% compared to the initial stage in Year 1.
| Traffic | Users in the US | |
| Year 1 | 208 | 30 |
| Year 1+2 | 6,508 | 1,208 |
| Year 1+2+3 | 50,508 | 10,638 |
Inbox Requests from Website ➤ Grew by 394% from Year 2 to Year 3
| Inbox numbers | |
| Year 1 | 0 |
| Year 1+2 | 52 |
| Year 1+2+3 | 257 |
Organic Keyword Growth
Total global organic keyword count grew to 756 within 3 years
32 keywords ranked in the Top 3 positions globally
In the U.S. market, over 608 keywords achieved rankings
Of those, 24 keywords ranked in the Top 3 positions
From Year 2 to Year 3, U.S. market keyword volume increased by 204%
Annual Website Traffic
Website traffic reached 44,000 visits in Year 3 — a growth of over 21,000% compared to Year 1
In the same year, 9,430 high-potential U.S. buyers were acquired — representing a 31,000% increase from Year 1
in the end
Our core objectives were to increase overseas inquiries and business leads, particularly from OEM clients in North America, Japan, and Europe. We aimed to strengthen Maeden’s brand visibility and technical credibility within professional buyer communities, while also improving conversion rates and shortening the sales cycle with potential clients.
