Lung Yen
OVERVIEW
Lung Yen Life Service Corporation is Taiwan’s leading brand in the funeral and life services industry, offering comprehensive services including pre-need contracts, ceremonial planning, and columbarium and cemetery operations.
Established in 1987 as Dah Han Construction Co., the company was renamed Lung Yen Life Service Corporation in 2011 following a merger with Lung Yen Ren Ben. It became the first life services company in Taiwan to be publicly listed.
Lung Yen operates seven cemeteries across Taiwan, with an extensive network of service centers and ceremonial halls. The company has also collaborated with internationally renowned Japanese architects to create high-end memorial spaces, redefining industry standards and offering a full spectrum of life services to the public.
WHAT WE Did
Gremlin Works partnered with Lung Yen Life Service Corporation to create a new flagship website that redefines the digital experience for the funeral industry—breaking away from the cold, formulaic designs traditionally associated with the sector.
Brand Refresh:
We reimagined Lung Yen’s service journey to help customers more deeply engage with its values and premium service philosophy, clearly reflecting the brand’s commitment to excellence and care.
Digital Experience Innovation:
Through a thoughtfully redesigned website, we delivered a modern user experience that makes Lung Yen’s high-touch service process feel more accessible, personal, and intuitive.
Business Value Enhancement:
This transformation not only elevated the brand image, but also communicated Lung Yen’s forward-thinking approach to business—challenging common stereotypes about the funeral industry and showcasing its true value.
WHAT WE Did
Gremlin Works led the complete redesign of Lung Yen’s website, merging strategic brand renewal with modern front-end technology to deliver a groundbreaking digital experience in the funeral services industry.
Human-Centered Design Language
The redesigned interface centers on warmth, care, and reassurance—breaking away from the cold, solemn aesthetics typical of the funeral sector. Soft color palettes and gentle typography were used to create a sense of comfort, empathy, and presence for users during sensitive moments.
Visualizing the Service Journey
Complex service offerings were translated into intuitive visuals and step-by-step diagrams, helping families quickly understand each stage of the process and easing emotional burdens during critical times.
Narrative-Driven Branding
Lung Yen’s values, history, and cultural heritage were woven into the site’s storytelling to reinforce its role as a socially responsible institution. This narrative approach deepened brand trust and emotional connection.
Multilingual & Localized Architecture
The site was built with a multilingual framework to accommodate overseas markets and global Chinese-speaking users, extending Lung Yen’s reach and enhancing international usability.
Headless CMS Architecture
Using platforms like Contentful or Strapi, we implemented a headless CMS with a decoupled front- and backend. This allows for flexible content management and easier future integration with systems like CRM or online booking tools.
Jamstack Framework
Built with technologies like React or Vue and static site generation, the website delivers exceptional speed, security, and SEO performance.
Modular Design System
A unified design system and modular components ensure consistent visuals and functionality, while enabling efficient maintenance and future scalability.
Mobile Optimization & Accessibility
The website is fully optimized for mobile and tablet devices, and meets WCAG accessibility standards—ensuring usability for elderly users and those with limited mobility.
Data-Driven Strategy
Integrated with GA4 and behavioral tracking tools, the platform empowers Lung Yen to monitor user behavior and pain points in real time, providing insights for continuous improvement.
Impact
This website redesign not only infused Lung Yen with fresh momentum for digital transformation, but also redefined how funeral services can communicate and engage in the digital age.
