Ostricare
CLIENT
Ostricare
SERVICE
OVERVIEW
From Taiwan to the Asia-Pacific—Building a Trusted Global Nutrition Brand
Ostricare is a premium infant and adult nutrition brand under the multinational pharmaceutical group Orient EuroPharma (OEP). Since launching its first infant formula in 1998, the brand has leveraged OEP’s pharmaceutical R&D and manufacturing expertise to develop high-quality nutritional products for over two decades.
In response to evolving consumer needs, Ostricare underwent a major brand repositioning in 2021, with a goal to expand aggressively into the Asia-Pacific market and establish itself as a globally trusted name in nutrition.
Gremlin Works was invited—alongside branding partner Ming Island—to help reshape Ostricare’s core brand values, build a unified global communication strategy, and support the launch of a newly upgraded infant formula. Over the course of a two-year brand transformation, we delivered an integrated communications plan.
WHAT WE Did
We created a cohesive, fully responsive website that brought together Ostricare’s brand story, product offerings, and service philosophy in one seamless platform. From strategy and design to development and content production, every element was crafted to reflect the brand’s tone—warm, credible, and future-oriented.
The website now serves as a powerful digital hub for the brand—strengthening its global presence, engaging new audiences, building customer loyalty, and supporting commercial growth.
WHAT CHANGES DID WE MAKE
Digital CRM & Customer Data Platform Integration
To elevate customer engagement, Ostricare implemented LINKY360 CDP (Customer Data Platform), enabling data-driven operations through full integration of online and offline membership information.
This system allows:
- Unified brand membership across all sub-brands
- Behavioral analytics for detailed user profiling
- Tailored engagement strategies based on customer preferences
The result is a more personalized, transparent, and effective brand-to-customer relationship, helping Ostricare adapt faster and serve smarter.
THE CHALLENGES OF THIS PROJECT
Expanding across international markets required robust localization strategies. Each market demanded tailored approaches to:
Brand identity
Product design
Messaging and promotions
Market positioning
Localization wasn’t just about translation—it was about cultural adaptation. To earn trust and relevance, we ensured the brand spoke to local values while maintaining global consistency.
Meanwhile, from a strategic level, Ostricare adopted a dual-track model—simultaneously localizing brand efforts and aligning with global expansion goals. Market-by-market decisions were based on size, growth potential, and competitive intensity, allowing the brand to maximize its impact and market efficiency in each region.
