JSW
OVERVIEW
Founded in 1992 and headquartered in Taiwan, JSW Pacific Corp. is an OEM/ODM manufacturer specializing in wireless electronic products for smart home security and IoT applications. With over 25 years of experience, JSW provides customized hardware-software integrated solutions for leading consumer brands worldwide. Their comprehensive manufacturing capabilities cover a wide range of products including network devices, smart kitchen and bathroom systems, and access control solutions. To date, more than 400,000 devices are connected to JSW’s proprietary cloud platform globally.
Data Overview
| Connection rate | 10% |
| Responce rate | 25.8% |
| Conversion rate (MQL) | 66.6% |
WHAT did WE DO
Building Visibility and B2B Lead Conversion Through Strategic Social Media
When Gremlin Works began managing JSW’s social media presence, the core objective was to elevate the brand’s visibility and professional image in the global B2B space—ultimately opening up new partnership opportunities.
To strengthen JSW’s proactive exposure in international markets, we tackled several key challenges: increasing brand visibility and direct outreach to potential buyers; addressing the lack of internal resources for managing professional platforms like LinkedIn; and developing a systemized lead-generation framework beyond traditional trade shows. JSW also needed a long-term strategy to maintain a strong brand impression across markets.
International Business Development Strategy & Results
LinkedIn Content Strategy
We crafted a consistent and professional brand presence for JSW on LinkedIn, building content around three pillars: Brand Identity, Industry Insight, and Emotional Relevance.
- Original Content Planning:
Shared in-house content focusing on market trends, product applications, and exhibition participation—highlighting JSW’s active engagement with industry developments. - Industry Content Curation:
Curated and summarized key articles, news, and reports from the sector, offering value-added insights while reinforcing JSW’s credibility and expertise. - Brand Warmth & Emotional Connection:
Designed special visuals and messaging around key holidays and milestones (e.g. Lunar New Year), creating touchpoints for emotional engagement and humanizing the brand.
WHAT did WE DO
LinkedIn Brand Content Strategy
We reinforced JSW’s positioning as a trusted B2B solutions provider, ensuring potential partners quickly understand the brand’s value proposition.
Through professionally crafted visuals and videos, we showcased JSW’s technical strengths, product applications, and industry insights across smart home and security sectors.
By regularly publishing success stories, event recaps, expert interviews, and R&D highlights, we helped establish the brand’s credibility and technological depth.
LinkedIn Advertising & Lead Generation
We launched targeted ad campaigns focused on industries such as security system integrators, IoT solution providers, and retail distributors, with geographic targeting in Europe, the US, and Japan.
Using LinkedIn Lead Gen Ads and InMail campaigns, we created direct communication channels to increase outreach efficiency.
We continually analyzed performance data to refine audience targeting and content direction—maximizing conversion per impression.
Community Engagement & Relationship Building
We engaged directly with key industry experts, thought leaders, and potential partners through comments, shares, and connection requests.
This proactive networking approach helped grow a high-quality brand community, laying the foundation for future collaborations and trade show outreach.
Website & Event Integration
JSW’s multilingual corporate website was fully integrated into the LinkedIn strategy to drive traffic and capture inbound leads.
Social campaigns were synchronized with major trade events like CES, IFSEC, and Computex to amplify brand visibility and boost both online and on-site engagement.
Company & Personal Page Optimization
We optimized both the company page and key business development team profiles—updating headlines, bios, banner visuals, and featured content. This ensured that potential buyers instantly recognized JSW’s positioning and credibility during their search journey.
Custom Messaging Script Design
For prospects with specific needs, we provide custom-tailored messaging. After researching each contact’s industry, role, and communication objective, our expert team crafts messages with strong market insight and contextual relevance. Every message is reviewed and refined by native speakers to ensure natural tone and cultural alignment.
WHAT did WE DO
Automated Lead Development Workflow
We help clients design fully customized outreach workflows tailored to specific audiences or business goals—covering initial contact, follow-ups, and nurturing sequences.
- Automation Integration: We implement automation tools to manage lead imports and messaging, creating a scalable and consistent outreach pipeline.
- Trackable & Organized: All interactions are systemized and traceable, with tagging and segmentation features that support better follow-up and performance analysis.
This approach transforms lead generation from a manual process into a structured, tool-driven system—boosting both efficiency and conversion rates.
Custom Messaging Script Design
For high-value leads, we craft personalized messaging based on industry background, role, and communication intent. Our team writes each message with strategic context and sector relevance, then collaborates with native-speaking editors to ensure natural tone and cultural fit.
This elevates open and reply rates while strengthening the professionalism and impact of first contact.
High-Precision Conversion Results
This service significantly improves open rates and response willingness, enhancing the professionalism and efficiency of initial outreach.
- Invitations Sent: 18,000+
- Relationships Established: 1,740+
- Meaningful Conversations Initiated: 450+
- Qualified Leads Generated: 300+
WHAT did WE DO
Targeted Trade Show Lead Selection
We help clients identify high-potential leads from international trade shows by filtering exhibitors based on specific industry categories aligned with their products and development goals. A visual selection menu allows clients to select relevant segments, and we extract detailed exhibitor information for use in outreach.
We also benchmark this data against the client’s existing lead database to identify categories and companies with higher conversion potential—maximizing communication efficiency and hit rate during the exhibition period.
So far, we’ve supported JSW in generating qualified leads at major trade shows, including:
- ISC WEST
- ISC EAST
- International Hardware Fair
- AIA Conference on Architecture & Design
- Security Essen
- National Hardware Show
- Consumer Electronics Show (CES)
- BAU Munich
- Light + Building
Market Expansion Strategy: US/EU → Middle East
JSW began its outreach in mature markets like the US and Europe, where we established a scalable, trackable lead generation system. As engagement grew, we continuously refined messaging scripts, response pacing, and tone to match local expectations.
In response to shifting supply chains and geopolitical shifts like the US-China trade situation, JSW has expanded into the Middle East. Starting this year, we launched tailored outreach for this region—adjusting messaging styles and content approaches based on local communication preferences and roles, and revisiting trade show and industry event strategies to align with new market priorities.
THE outcome OF THIS PROJECT
This strategy not only helps JSW strengthen its professional brand image in international markets, but also continuously generates potential partnership opportunities. It reinforces global market presence while enabling the company to expand its B2B outreach with greater precision and efficiency.
