OVERVIEW
Somfy is a global leader in smart shading and home automation solutions, headquartered in France and operating in over 60 countries. Its product line includes motorized curtains, blinds, roller shutters, and awnings, all integrated with intelligent control systems to enhance comfort, safety, and energy efficiency at home. Since its Taiwan branch was established in 2002, Somfy has continuously promoted the local adoption of smart building solutions.
Key Results:
- Facebook ad conversion rate reached 6%
- Facebook ROAS achieved up to 5x (Every NT$1 in ad spend generated NT$5 in return)
- Successfully drove significant in-store traffic, enabling seamless O2O strategy execution
WHAT did WE DO
Project Timeline
Year 1｜Brand Building & Audience Engagement
Focused on increasing brand awareness and shaping audience profiles. Leveraged ad-driven traffic and engaging social content to build recognition and affinity for Somfy.
Year 2｜Conversion-Focused O2O Activation
Shifted toward conversion by integrating online advertising with distributor-driven promotions, boosting product inquiries and in-store traffic to realize tangible O2O marketing outcomes.
Overview
Gremlin Works supported Somfy in localizing its digital marketing and advertising strategy in Taiwan. Through strategic media planning, localized content optimization, social engagement, and audience-specific creative design, we significantly increased brand visibility and market penetration in the smart home and automation space. By collaborating with local platforms and retail channels, we helped Somfy deliver a clear and compelling brand message, strengthening user connections and driving sustained regional growth.
WHAT did WE DO
Campaign Strategy
We developed a two-phase digital marketing strategy that achieved a final conversion rate of 10%. Execution included:
- Meta ads strategy, placement, and optimization
- FB/IG/LINE social media management
- Google Search Ads
- YouTube video ads
In Phase 1, the focus was on building brand awareness and increasing engagement. By combining social content, Meta ads, Google keywords, and YouTube video promotion, we expanded audience reach and drove traffic to the official website.
Phase 2 shifted to O2O marketing—integrating LINE@ distributor messaging and offline events to encourage digital coupon redemption at checkout. This approach successfully delivered both brand visibility and measurable sales growth.
Advertising Strategy & Results
Somfy’s annual ad strategy followed a phased approach.
During the first five months, the focus was on increasing brand awareness and building a pool of potential customers. Meta ads were used to precisely target audiences interested in home living and interior design, successfully generating initial engagement and attention.
In the later phase, we launched retargeting campaigns based on this engaged audience to drive sales promotions—highlighting product benefits and exclusive offers. By combining Facebook message ads and Google search ads, we guided potential customers to claim digital coupons online, which in turn drove them to make in-store inquiries and purchases—maximizing the impact of our O2O strategy.
| Month | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 |
| Coupon Claims & Inquiries | 49 | 95 | 133 | 196 | 254 | 309 | 390 |
| Coupon Redemptions | 20 | 28 | 50 | 62 | 86 | 95 | 102 |
| Cumulative Coupon Redemptions | 1 | 6 | 16 | 19 | 22 | 25 | 37 |
YouTube Advertising Strategy & Results
Our YouTube advertising approach followed a phased, layered strategy aligned with Somfy’s brand promotion timeline.
In the initial stage, we utilized skippable ads to build broad brand awareness, allowing users to quickly understand Somfy’s core values and product applications. In the mid-stage, we introduced non-skippable ads to ensure stronger message retention and enhance brand recall.
In the advanced stage, we leveraged YouTube Shorts to deliver lighter, mobile-friendly content that aligned with user viewing habits—boosting both engagement and watch-through rates. Some videos achieved a 50% full view rate, significantly increasing brand visibility and content impact across the platform.
| Month | Month 01 | Month 02 | Month 03 | Month 04 | Month 05 | Month 06 | Month 07 | Month 08 | Month 09 | Month 10 | Month 11 |
| Cumulative Views | 36,264 | 75,187 | 80,144 | 89,995 | 110,283 | 128,552 | 156,852 | 183,015 | 206,677 | 223,006 | 239,887 |
WHAT CHANGES DID WE MAKE
1. Localized Brand Messaging
Adapted Somfy’s brand proposition, product introductions, and ad slogans into culturally relevant local language for Taiwan. Reinforced key values like “Smart Living” and “Safe Convenience” to appeal to target segments such as new homeowners and smart home enthusiasts.
2. Digital Advertising Optimization
Executed multi-platform ad strategies across Google, Meta, YouTube, and LINE Ads with precise audience targeting. Created custom ad visuals and short-form videos for Taiwan, improving engagement and conversion rates. A/B tested copy and creatives to maximize click-through rate (CTR) and return on ad spend (ROAS).
3. Social Media Strategy
Redefined Facebook and Instagram content approach for Somfy Taiwan. Blended festive promotions, interior trends, and case studies to shape a professional yet lifestyle-friendly brand image. Encouraged education and interaction through user stories and product demo content.
4. Website & Content Optimization
Developed Taiwan-specific landing pages with SEO-optimized keywords and clear CTAs. Rewrote product descriptions, FAQs, and use case content to boost visibility and user experience. Focused on conversion-driven design to increase form submissions and inquiries.
5. Sales Channel Support
Collaborated with local distributors and B2B partners on integrated marketing efforts and product visibility. Provided localized ad kits and social media content packages to ensure brand consistency and amplify overall reach.
Social Media Planning & Strategy
Our social media strategy followed a two-phase approach.
In the initial phase, we focused on lifestyle-oriented content—highlighting home aesthetics and smart living applications—to attract potential customers interested in home automation and build positive brand sentiment.
As we moved into the conversion phase, the content shifted to spotlighting Somfy’s nationwide dealer network. We featured the unique strengths and services of each local distributor to enhance buying intent and guide users seamlessly from brand awareness to consultation and purchase.
in the end
These transformations not only brought Somfy closer to Taiwanese consumers but also successfully established local trust and a professional brand image—laying a strong foundation for future market growth and the wider adoption of smart home living.
