Taipei Computer Association (TCA)
OVERVIEW
Founded in 1974, the Taipei Computer Association (TCA) is the largest industry organization representing Taiwan’s ICT sector.
With over 3,100 member companies across 18 cities and counties, TCA’s network spans software, hardware, semiconductors, electronic components, system integration, network services, and e-commerce. Collectively, its members represent more than NT$1.88 trillion in capital and employ over 740,000 people—accounting for more than 85% of Taiwan’s total ICT industry output.
WHAT WE Did
Gremlin Works was commissioned by the Taipei Computer Association (TCA) to manage its digital advertising and social media presence, with the goal of boosting visibility and engagement across both domestic and international channels.
Through strategic ad placements on platforms such as Facebook, Instagram, LinkedIn, and Google Ads—as well as carefully planned social media content—Gremlin Works helped TCA effectively reach key audiences in the ICT sector, attract international partnership opportunities, and amplify its brand presence.
WHAT CHANGES DID WE MAKE
As part of its social media strategy, Gremlin Works developed monthly content plans and creative themes tailored to TCA’s international audience. For major exhibitions—such as COMPUTEX, InnoVEX, and Smart City Expo—we produced multilingual visuals and copy, managed real-time engagement, and tracked performance to strengthen communication between TCA and its members while building a credible, global-facing professional image.
The overall approach emphasised data-driven strategy and localised content, balancing TCA’s authoritative B2B positioning with its international outreach goals. LinkedIn posts focused on product use cases, technological advantages, R&D breakthroughs, and ESG initiatives—driving meaningful engagement and reach among industry decision-makers.
THE CHALLENGES
The campaign aimed to increase overseas inquiries and generate high-quality business leads, with a focus on OEM partners in North America, Japan, and Europe. A key objective was to enhance TCA’s brand visibility and build greater trust in its technical capabilities among professional buyer communities. Additionally, the strategy sought to improve conversion rates and shorten the sales cycle with potential clients and collaborators.
