PharmiGENE
Reshaping the precise medical ecosystem of PharmiGENE through brand positioning, CIS redesign, and newly branded website!
Our client
PharmiGENE is a leading provider of genetic and functional medical testing services, as well as diagnostic reagent manufacturing. Their mission is to develop professional genetic diagnostic tools and provide professional physique testing for medication, thus preventing adverse drug reactions and achieving our corporate vision of promoting personalized medicine.
What We Do
As a strategic partner, we helped redefine the core values of PharmiGENE and redesigned their corporate identity and website to better communicate their innovative precision medicine technology. With the updated visual identity, we aimed to attract their primary target audience including academic institutions, healthcare professionals, and biotech companies, and encourage them to learn more about PharmiGENE's advanced technology and explore the world of precision medicine.
Crafting Your Brand's Identity: The Power of Strategic Positioning
Taking a comprehensive view of the precision medicine market, analyzing the trends and technologies in Taiwan and international markets, we conduct a 360-degree precise positioning! In response to business development and strategic partnerships with medical institutions in the industry, we develop a more refined brand profile for consumers' gene testing concepts and product promotion. We optimize the company's expression and achieve effective communication.
Crafting a Distinct Identity: Our Journey to Redefine Corporate Branding
In order to create a corporate identity that aligns with its brand image, we have chosen a rational and wise navy blue as the main visual tone of the website. We have also used colorful circular dots symbolizing the micro-different genetic codes in each person's body to create a capsule pattern, which echoes the mission of PharmiGENE to achieve precision medicine through genetic testing and drug analysis.
Revolutionizing Web Design: Crafting a Modern and Engaging Online Experience
Designing a website for a company like PharmiGENE requires a thoughtful approach that considers the needs of its target audience. In order to do this, we started with an analysis of their target market and created differentiated communication channels for different types of customers. For example, we created a blog to share informative articles that are easy for consumers to read and absorb, while also providing health education. Additionally, we classified professional precision medical information in a comprehensive way on the official website to generate interest among medical professionals and laboratory personnel, and drive business development.
Revolutionizing Healthcare with Innovative App Development
We developed a medication assistant app for PharmiGENE , which allows doctors to immediately determine if a patient has any drug allergies by simply operating the app during medical visits. In addition, consumers can scan or enter the name of a traditional Chinese medicine they purchased at pharmacies across Taiwan to immediately determine if they have any allergies to the medication. This eliminates the need for consumers to worry about allergic reactions to medication.
Web design
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