Amnesty International

Create Emotional Connections! Establish Genuine Interaction Between Amnesty International and Users.

Our Client

Amnesty International is a global non-profit organization committed to ending human rights abuses. Its Taiwan chapter was founded in 1994. Through global petitions, policy advocacy, lobbying the United Nations and international community, Amnesty International aims to bring about systemic change to address human rights issues and ensure that human rights are protected.

What we do

Amnesty International is a household name when it comes to human rights advocacy, but unfortunately, only a few people take the time to truly understand and delve deeper into their issues. By upgrading and redesigning their website, we aim to help their target audience better understand their mission and attract more potential supporters. Let's make sure that more people are aware of the developments in human rights issues, and increase the public's awareness of the importance of human rights.

Web Flow Analysis and Planning for Your Website

By analyzing the target audience, we have developed a plan for visitors at different stages of their journey, providing suggestions for improving the donation process. This not only attracts more people's attention but also successfully converts users into actual donations. During the analysis phase, we gained a deep understanding of the general public's perception of Amnesty International and added more emotional connections to the website design, raising awareness among people from all walks of life.

Customized UI/UX Website Design for Optimal User Experience

Say goodbye to the traditional and dull website models! We have optimized the user service process, eliminated long-standing drawbacks, and integrated users' interests with website content to establish more emotional connections with the public.

To make it easier for users to browse, we have customized the design of both web and mobile versions. We have added more detailed changes to many button designs, such as adding a donation button option in the menu, to attract users to donate. The website also includes dynamic web design, which not only allows for smoother website navigation but also adds more interactive elements to the website's operation.

Web Design

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