Penhaligon's
Penhaligon's has firmly established its presence in Taiwan, thanks to our successful marketing campaigns that have elevated the brand's profile and made it a household name in the highly competitive fragrance market.
Our Client
Penhaligon's has a history of over 151 years, with its main perfume series being British Tales, Portraits, and Trade Routes. Its innovative perfume stories and unique perfume bottle design style make Penhaligon's stand out compared to other fragrance brands, perfectly showcasing different aspects.
What We Do
Our collaboration with Penhaligon's began back in November 2021, and since then, we've been working tirelessly to help them manage their social media accounts, advertise their brand across Facebook and Line, and promote their products through partnerships with influencers and bloggers. We're thrilled to report that our efforts have paid off - in just short months, Penhaligon's has seen a massive 210% increase in Line friends and a steady, sustained growth in Facebook followers and post engagement. We're proud to be a part of Penhaligon's success story, and we look forward to continuing our partnership as we help this unique brand expand even further.
2.3 Million Impressions Achieved through Social Media Advertising
We created engaging posts for Penhaligon's Asia Facebook page to promote their unique fragrance collections, conducted advertising campaigns, and monitored their performance regularly. By regularly switching up different ad combinations, we successfully attracted a significant number of new audiences in Taiwan. Since November 2021, our ads have reached over 23 million impressions, leading to a phenomenal 118% increase in fan base! We have not only established Penhaligon's as a household name in the Asian market but also helped to create a strong brand identity that resonates with their audience.
Attracting Hundreds to Our Lucky Draw Event
In addition, we conducted a lucky draw event for Penhaligon's on Facebook, targeting designated regions including Hong Kong, Taiwan, and Singapore. By doing so, we attracted hundreds of fragrance lovers and successfully increased Penhaligon's social media following.
PPC Advertising Achieved an Impressive Click-Through Rate of 17%
After setting up Penhaligon's brand new official website for Taiwan, we helped them run Google PPC keyword advertisements during festive seasons such as Christmas and Valentine's Day. During last year's Christmas season, our ads achieved a remarkable click-through rate of 17%!
Line Official Account Management and Maintenance
We took charge of managing and maintaining Penhaligon's Line official account, ensuring prompt message filtering and response. By promoting various exciting post themes that align with different months, and customizing automated reply messages and graphic menus, we made it easier for customers to join Penhaligon's as a Line friend. The result? A boost in customer engagement and an increase in brand loyalty!
Penhaligon's Line Friends Surged by 200% with Our Management and Maintenance Support!
We also conducted promotional campaigns for Penhaligon's official Line account, including various themed coupon giveaways for different holidays such as Chinese New Year and Christmas. These activities increased the fun and interactive nature of the Line account, attracting more followers. Our efforts paid off, as the number of Line friends grew from 10,000 to over 30,000, a remarkable increase of 200%.
Penhaligon's social media campaign generates over 80,000 influencer impressions
In December 2021, during the Christmas season, we reached out to KOLs who fit the brand's image and the English style. We successfully collaborated with well-known artists "Fabio Grangeon" and "Lin YuYu" to promote different Penhaligon's products and Christmas fragrances. Together, we created exposure that exceeded 80,000 views!
Up to 12% engagement rate from influencer posts
In late 2022, we collaborated with popular fashion YouTuber Liu Mang, who shares a similar style and tone with the Penhaligon's brand. We invited her to create high-quality images showcasing the products and promoted them through social media. By featuring Penhaligon's signature items and highlighting their unique features, we achieved over 200,000 impressions and an impressive interaction rate of up to 12%. This campaign produced remarkable marketing results for Penhaligon's.
