Landis
Digital transformation has revitalized traditional hotels, transforming their brand image for success in the digital age!
Our Client
Landis, a prestigious hospitality group in Taiwan, stands out among the five-star hotels with its extensive food and frozen products brand. The group includes four Lai Chi Fang restaurants, two Lai Chi Palace restaurants, Lai Chi Sky Garden, Story Tea House located near Taipei Story House, and Boost Juice Bar from Australia. With the goal of providing customers with the perfect dining experience, Landis brings a new dimension to classic cuisine.
What we do
Through our expert market analysis, we helped Landis reposition their brand by elevating the value of their offerings. By showcasing the journey behind each exquisite dish, we've transformed their culinary experience into a work of art, creating a unique selling point that sets them apart from the competition. Our approach not only highlights the quality of their food but also delves into their cultural roots, making Landis a destination for anyone seeking an unforgettable dining experience. As a result, we've successfully increased Landis' brand recognition and sales revenue, making them a leader in the highly competitive food and hospitality industry.
Brand Revitalization
In 2015, we embarked on an exciting journey with the Landis Group to revitalize their brand. We aimed to capture the essence of each location's unique environment, topography, and crops, and use them to create an unparalleled culinary experience. Our approach not only celebrates local culture but also fosters social and cultural development. And what better way to do this than through food, the universal language that unites people around the world!
Creating the Core Value of Your Brand
"Uncovering the Experience of Food and Culture"
We have created the core brand value for Landis Group, with the belief that just like food, brand too has culture behind it. Food is not just about satisfying one's hunger, but it is the result of the values that are nurtured through culture and emotions. Landis is committed to experiencing the emotions and culture behind food and showcasing the true charm of cultural heritage through food.
New Generation Positioning
In the 21st century, the business world is rapidly shifting towards digitalization, and to survive in the market, the Landis Group needs to join this digital revolution. However, in the highly competitive hotel industry, finding their unique position is essential for the Landis Group to stand out.
That's why we helped the Landis Group to rediscover themselves, redefining their identity and becoming a brand new entity that proudly stands as one of the top international hotel chains in Taiwan. With our assistance, the Landis Group has revamped its image and is now poised to take on the world, setting new standards in the hospitality industry.
Big Idea and Brand Communication
In this ever-changing digital era, Landis Management Consultant rethought the needs of the new generation and conducted market analysis. Led by the general manager, the company repositioned its brand. We also helped optimize the image design, re-establishing its core value of "ultimate dedication" and positioning the chairman's statement "Every moment, we hold you in our hearts" as a new slogan. Whether employees or guests visiting the Landis Hotel, they are all VIPs that Landis always cares about. The Landis Hotel's commitment to classic values cannot be replaced.
Digital transformation
The complete digital transformation of 12 traditional hotels was no small feat, but we accomplished it in just four years! Our expert team not only created a modern website design that reflects the brand's core values, but also integrated a new booking system for all 12 hotels, providing guests with a seamless and convenient user experience.
But that's not all – we also added online ordering for Chinese New Year feasts and frozen foods, making it easy for customers to enjoy the gourmet delights of the Lijing Group from the comfort of their own homes. Now even traditional hotels can keep up with the fast-paced world of modern hospitality.
Unlock Exclusive Benefits with our Membership System
In addition, all hotel services can be conveniently accessed through an integrated online system. From room service to arranging transportation, such as taxis or flights, guests can easily take care of their needs with just a few clicks on their mobile devices. This not only creates a more convenient and efficient experience for guests, but also positions the hotel as a hassle-free and relaxing destination in the minds of its customers.
Web design
Lungyen Life Service
Creating a new service experience for the market leader in the funeral industry.
Lungyen Life Service
Creating a new service experience for the market leader in the funeral industry.