Supreme Salmon
Helping to launch not only a new brand, but a new way of enjoying salmon.
Our Client
Marine Harvest, is the world's largest supplier of salmon with 70% of the global production. In 2013, they entered Taiwan and launched a new B2C brand "Supreme Salmon", with dedicated stores across the island. Leveraging years of accumulated expertise and professional skills, Marine Harvest is committed to becoming the most professional and trustworthy international salmon brand.
What we do
We worked with Supreme Salmon to conduct a comprehensive brand analysis and create a unique brand positioning that made them synonymous with a Western style of cooking salmon. By crafting a clear brand profile and building a strong brand culture, we were able to establish a deep connection between the brand and its consumers, resulting in a distinct and unforgettable brand identity. As a result, Supreme Salmon has become the go-to choice for consumers seeking the very best in quality and flavor, making them a leader in the international salmon industry.
Creative Branding
Great design comes from great creativity. We've taken Supreme Salmon to new heights by breaking away from the traditional Asian perception of salmon and highlighting its true value. Our designs showcase the joy and pleasure of creating salmon dishes, quickly making it a household favorite among busy moms everywhere. We've transformed the brand's image by bringing salmon to life in a whole new way, making it not just a meal, but a fun and exciting experience.
Brand Identity Design
By incorporating the graceful curves of a leaping salmon with the perfect angle of a smile, we crafted a unique and unforgettable brand logo. Seeing the Supreme Salmon logo is sure to bring a smile to any consumer's face, and we're proud to have played a part in creating such a memorable identity.
