CHAILEASE FINANCE

Rising to the top of the leasing industry as a trailblazer with an approachable and innovative spirit.

Our Client

CHAILEASE FINANCE provides a wide range of financial services, including leasing, installment payments, domestic accounts receivable management, loan financing, and cross-border business, etc. Its professional management team offers comprehensive and specialized financial solutions to meet the diverse needs of customers. With the leadership of an excellent management team, the company has established many subsidiaries in Taiwan, aiming to become a successful partner for customers and a driving force for economic development.

What We Do

People often feel distant and disconnected when it comes to industries such as financing and lending. In our project execution process, we aimed to create a more approachable image for CHAILEASE FINANCE by revamping their official website and establishing a design guideline. Our goal was to convey a softer side of the brand and showcase a more personable brand image, allowing consumers to easily access relevant information about borrowing and lending through their official website.

Unveiling the Power of Website Analysis and Positioning

To address the confusion caused by unclear website positioning, we analyzed the customer journey and goals for each of the four websites under CHAILEASE FINANCE. Our research focused on understanding visitor behavior, enabling us to tailor each website's design to their specific needs and preferences. By optimizing and integrating CHAILEASE FINANCE's services, we aimed to enhance the user experience and boost the brand's positive impact on consumers.

Boost Online Visibility with Optimized SEO Structure

Through conducting keyword and competitor analysis for the four different websites of CHAILEASE FINANCE, we found that the main traffic came from brand-related keywords rather than natural search traffic related to business operations. To address this issue, we took steps to optimize and improve the websites, using SEO keyword analysis and structural optimization to increase the chances of users finding the website information, and thus attract more potential customers.

Crafting a Stunning Image Website and Establishing Design Guidelines

We designed the brand image website for the CHAILEASE FINANCE, integrating the original four different websites and establishing a design standard. Using three different color themes of Morandi blue, Morandi green, and Morandi pink, combined with the gold color of the logo, we clearly distinguish different service items, making it easy for users to understand each business item. We created an official website full of tranquility and softness, not too eye-catching, not too dazzling, and not overly gorgeous, so that everything is "just right".

Web Design

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